For women going places

Now that we have time to take a breath we get to look back on The Great Shoe Show Extravaganza on September 21, 2010. For those of you who didn’t get to participate, this was our 5th Annual Woman Road Warrior day celebration in Chicago. We had great fun with a shoe fashion show and private shoe salon. Our theme was “Women Who Go the Extra Mile and the Shoes They Do It In.” For me the shoe is a great metaphor for Women Road Warriors. Busy people are said to “wear a lot of hats.” More accurately with the women I know the phrase should be they “wear a lot of shoes” – shoes for travel, boardrooms, showrooms, factory floors and all kinds of weather.

Personally, I got to be all by myself in the Shirise shoe store on a Sunday picking out my favorites to show off at the show. Sort of like “Breakfast at Tiffany’s” but with shoes.

Also, last time I was in L.A., I had a chance to visit TOMS Shoes. They are housed on the grounds of Santa Monica studios so they never know when there may be a shoot going on in the next space. Allie Tavoularis showed us around. She’s a community outreach person.

The regular TOMS are great travel shoes – easy to slip off and on for security. Most innovative is a boot that you wrap around your leg so you can make it as tight or as high as you want. Remarkable. Their fall campaign was “Where Will Your TOMS Take You?” a sure tie-in with Woman Road Warrior-ing.

See you on the road.

Kathy Ameche
Traveler-in-Chief